IT/Multi-channel Strategy
'IT perspective and retail understanding - multiple
channels in a retail context'
PMC can help review your current IT strategy to make sure it's fit for purpose going forward and ensure your IT strategy supports your business strategy. Increasingly, retailers want to understand the implications of integrating different channels into a single IT strategy, and the impact of adding new channels to existing or enhanced IT strategies.
To set the correct IT strategy it's important to consider the business implications with the IT strategy, rather than in isolation. That involves understanding what the retail side of the business wants out of the IT strategy. That's where PMC's retail experience can make the difference.
To develop or integrate multiple channels you must understand the impact on customers and build that into your strategy. You must ensure your strategy supports your route to market, your interaction with your customers, product distribution and delivery. PMC can help you identify strategic store and customer implications and incorporate all the elements into your multichannel or IT strategy.
Too often, IT and business set independent strategies and then try to put them together. PMC has helped retailers develop a coherent approach to IT that incorporates both the business requirements and the needs of multiple channels.
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"Whatever the state of the economy it’s necessary to commit to review delivered benefits. With that discipline you make better decisions. You’re that much clearer there is a business case. So when cash is rationed in hard times you put your money where you get the best return – not to the director that shouts the loudest." Paul Mason, CEO, PMC.
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