PMC EYE TRACKING TECHNOLOGY
'See eye-to-eye with your online customers' - web testing and usability solutions for retailers
Customers no longer tolerate a poor online experience. Today, every online experience must be positive, importantly each should be a pleasure for the customer. Unfortunately, too often web sites remain hard to navigate – far from 'user-friendly' many are 'user-hostile'. The result is the same, visitors leave and head for more readily accessible competitor sites, while potential customers abort visits and abandon baskets.
Web Usability Testing - PMC Eye Tracking
Seeing the user’s eye view
It’s vital to present customers with faultless, easy-to-use web sites. That means implement a ‘right first time’ approach and remove potential frustrations before your customers find them - because online faults will cost you customers, reputation and money.
PMC eye-tracking technology presents the customer’s eye-view. An infra-red eye tracking device embedded in a specialised computer screen records each user’s interaction with a web site. This includes where they look on the screen, where their eyes rest, for how long and the sequence they navigate the site. Eye tracking shows the impact of web site design and layout, and records the journey users take through the site.
Usability Proposition - Click here to see PMC’s Web Usability Testing proposition.
Generic Article - Click here to read an article on PMC’s eye tracking technology.
Other Testing Services: Click here to find out more about PMC’s other Testing Services
To contact us: please e-mail enquiries@paulmasonconsulting.co.uk |
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PMC uses leading edge eye tracking technology to help flooring retailer improve web site usability and understand how shoppers navigate, use and react to web sites. Key to this was PMC’s use of eye-tracking software to identify how people used and reacted to the sites.
Read case study ... |
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